Two More Million Up for Grabs as EABL's Chrome's 'Chromoka' Campaign Celebrates Crowning Eight Millionaires So Far

Nairobi, Kenya, 12th January 2025 

As Kenyans settle back into the year after the festive season, the 'Chromoka' campaign is charging into the spotlight once more, entering its final lap with a celebratory showcase of big wins and even bigger moments.

From Campaign to Nationwide Celebration

Since its launch, 'Chromoka' has been delivering on its promise to reward consumers, transforming everyday participation into headline-making victories. What started as a campaign has become a nationwide celebration, with eight new millionaires crowned across the country a clear testament to 'Chromoka's growing excitement and reach.

The campaign's success lies in its ability to turn ordinary moments into extraordinary opportunities. Each win represents a moment of triumph, possibility and reward, reinforcing 'Chromoka' as a campaign where participation truly pays off and excitement cuts across every region.

Eight Millionaires Crowned Across Kenya

The 'Chromoka' campaign has demonstrated its nationwide reach by crowning millionaires from every corner of the country. The winners so far showcase the campaign's inclusive nature and widespread appeal:

• Edwin Miano and Duncan Shumila from the Nairobi region

• Ian Njagi and Abraham Limo from the Rift region

• Sylvester Opiyo from the Coast region

• Morris Kimanthi from the Eastern region

• Mary Ndenya from the Western region

• Amos Juma drawn from the Nyanza region

With winners already spread across multiple regions, Chromoka continues to prove that anyone, anywhere, can win. These victories represent more than just prize money they symbolize the transformative power of the campaign and its commitment to rewarding loyal consumers nationwide.

Brand Leadership Reflects on Success

Speaking on the campaign's journey so far, Zipporah Ndung'u, Senior Brand Manager at Chrome, shared her perspective on the phenomenal response:

Ndung'u emphasized the campaign's momentum as it enters its final phase:

The phenomenal level of participation highlights how the campaign has resonated with consumers across the country, turning 'Chromoka' into more than just a promotion—it has become a cultural moment that brings excitement and possibility to everyday life.

Final Phase: Two More Million to Win

With the campaign now in its final phase, consumers are urged to seize the moment. The opportunity to become the next 'Chromoka' millionaire remains within reach, with two more million shillings still up for grabs.

Simple Steps to Participate

Participation in the 'Chromoka' campaign is straightforward and accessible to all Chrome consumers:

1. Scratch the label on your Chrome bottle

2. Send the unique alphanumeric code to 22110

3. Stand a chance to become the next 'Chromoka' millionaire

All it takes is scratching the label, sending the unique alphanumeric code to 22110, and consumers stand a chance to become the next 'Chromoka' millionaire.

A Campaign That Proves Anything Is Possible

The 'Chromoka' campaign has successfully transformed everyday participation into headline-making victories, creating a nationwide celebration that spans from Nairobi to the Coast, from the Rift Valley to Nyanza, and from Western to Eastern Kenya.

As the campaign enters its final lap with big wins and even bigger moments still to come, the message remains clear: with winners already spread across multiple regions, Chromoka continues to prove that anyone, anywhere, can win.

Drink responsibly.